Brief Description of Ident - Hippos Swimming
Dominant Colours - Blues (Aqua), white logo, red fish to represent the companies recognized colour.
Style and/or Animation Techniques - CGI, onscreen text, continuity.
Target Audience - Broad demographic, family's.
Channel Ethos - Public Service broadcasting. Aimed to entertain, inform and educate.
Channel - E4
Brief Description of Ident - Sweet shop
Dominant Colours - Purple and white which is used to connect the adverts to the companies logo.
Style and/or Animation Techniques - 2D images created on Photoshop, put together to make the animation.
Target Audience - Young adults
Channel Ethos - To be creative and to involve the public in the process of advertising the company.
Brief Description of Ident - Sweet shop
Dominant Colours - Purple and white which is used to connect the adverts to the companies logo.
Style and/or Animation Techniques - 2D images created on Photoshop, put together to make the animation.
Target Audience - Young adults
Channel Ethos - To be creative and to involve the public in the process of advertising the company.